Being digital is the new thing now, to reach the heights of success covering all digital aspects is important. The world is not the same as it was a few years ago, one doesn’t have to go out and search 10 different markets for 1 thing, anything you need is just one click away.
Nowadays we even have different digital currencies to choose from. These currencies use a crypto platform built on a blockchain. NFT is another blockchain-based crypto however not a currency.
NFT is at its peak since last year and is expected to keep on growing. This expectation has made many brands, people, and industries jump off the train of NFTs and there are few Indian brands as well.
Before jumping into these brands, let’s understand why Brands are jumping on any chance they are getting to launch NFTs.
Is launching NFT a step towards digital success? Let’s discuss why brands are so keen on launching their own NFTs.
Launching NFTs is a step toward digital success thus brands are not ready to leave their chance of attaining success and benefits of NFTs.
NFTs while narrating the story of the brand also provide a unique experience to its customers. This unique experience lets the brand spread awareness and increase its loyal customers.
Investing in NFTs gives chance to artists and lets brands support charities and foundations with all the profits that will be incurred by the sale of the NFT. Moreover, doing these brands also fulfils a social obligation and gets a chance to be recognized as a well-reputed brand in front of the world.
Entering the NFT market, they reach a peak to attract the general public’s interest in the brand and the cause behind it.
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Now that we know why people are launching NFTs, let us dive into these 5 brands.
MG Motor’s 1,111 units of NFT.
| Company Name | MG Motor India |
| Company Type | Automobile |
| Headquarters | New Delhi |
| Founded in year | 2017 |
| Social Media handle |
An Indian subsidiary of Chinese automobile SAIC Motor was started in 2017 with just a few employees working for them, is now the first car manufacturing company in India to jump on the hype and launch 1,111 units of art as part of their NFT collect.
MG Motors have launched their NFTs on an especially customized platform for their transaction i.e., KoineArth’s NgageN.
They have categorized their NFTs into 4 segments: –
- Collectables
- Collaborative Art
- Car as a Platform (CaaP)
- Community and Diversity
These 4 segments are built on their core pillars of diversity, experience, community, and innovation.
Gaurav Gupta during an announcement pointed out that innovation has been MG Motors’ driving force and launching NFTs is a step to socialize precious creative art available for its owners, members, and the community.
T-Series invaluable NFTs on movies and music.
| Company Name | T-Series |
| Company Type | Music |
| Headquarters | Noida |
| Founded in year | 1983 |
| Social Media handle |
Founded by Gulshan Kumar in 1983, T-Series is a music record and film production company.
T-Series has partnered with Hungama Digital Media, to conquer the NFT market just as they have in the music industry. Hungama to help T-Series create NFTs and pieces of digital art for some of their upcoming and already released movies and music content.
They are planning to drop NFTs from a lot of their movies like Aashiqui 2 or Radhe Shyam etc to give its customers an invaluable experience of Bollywood.
Viacom 18’s Fully Faltoo NFTs
| Company Name | Viacom 18 |
| Company Type | Production |
| Headquarters | Mumbai |
| Founded in year | 2007 |
| Social Media handle |
Viacom 18 was a joint venture of TV18 and Paramount global and is now among the leading entertainment production network.
With its decision to be a part of the NFT market, it launched 3013 tokens as its first collection this year in February.
To buy Viacom 18’s NFTs, buyers will have to register on the marketplace created by them, Fully Faltoo NFTs where they can only be bought at the set price of the auction.
Tech Mahindra and their space for digital art, NFTs
| Company Name | Tech Mahindra |
| Company Type | Information Technology |
| Headquarters | Pune |
| Founded in year | 1986 |
| Social Media handle | LinkedIn and Twitter |
Amongst India’s top 5 firms, Tech Mahindra is a multinational IT company founded by Anand Mahindra. Now this IT firm is spreading its branches to the NFT market as well, intending to provide a space for digital art to creators and celebrities.
NFTs sold will be collectables produced by Tech Mahindra in partnership with Mahindra & Mahindra on the NFT marketplace of them.
Hindustan Times historic NFTs
| Company Name | Hindustan Times |
| Company Type | Newspaper |
| Headquarters | New Delhi |
| Founded in year | 1924 |
| Social Media handle |
In its 98th year of operations, Hindustan Times is a well-known Indian daily newspaper in English circulated all around India. A company founded by Sunder Singh Lyallpuri in 1924, is now entering the world of Web 3.0 by launching NFTs.
Hindustan Times has witnessed many iconic Indian moments, and now these iconic moments that were published in HT newspaper will get a digital life by becoming NFTs.
These NFTs will be available for purchase under the name “HT Timeless Tokens” and can be bought using Cryptocurrency and Fiat Currency.
Conclusion
As a marketing strategy, NFTs are now a way for brands to promise a unique and invaluable experience to their customers. It is also a new way to create revenue by jumping on the NFT trend that’s here to stay where the longer you take to start the more competition you’ll have.